How to Build Your Tribe

  • 10min
  • business
  • Feb 18 2019
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On today’s Momentum Monday, we’re going to talk about something I’ve been a part of for thirteen years. This is for anyone building a business, community or environment that requires a tribe of people.

Whether your tribe is paid employees, self-employed people or volunteers – if you don’t treat people right, they don’t need to be a part of your tribe. So the question is:

What sets your tribe apart?

Why would I want to be a part of your business? Why would I want to be a part of your cause?

You don’t just retain people with a paycheck. You retain people when you bring them into a broader vision or goal, and they feel like they are a part of it. Your people need to feel like they are a part of the vision you set out on. This is your tribe.

Love your tribe. Lead your tribe. Most of all, build your tribe. Constantly be building your tribe. Whether you want to build a gym chain or a distribution company or a personal development business, you need to build your army. You need to build your tribe.

5 Keys to Building a Volunteer Army

Building a team that wants to be there.
  1.  Share the vision

    You should constantly be sharing the vision with your team. Make sure people understand where you’re headed and what the cause is. People want to know that they’re a part of something more than just making money. John Maxwell writes:

    “The leader and the leader’s vision is the lid for the team.”

    Check out John Maxwell’s – The Law of the Lid.

    To build your tribe, you need to make sure that your team knows:
    a. There is a vision
    b. They’re a part of that vision

  1. Recognize the team

    Napoleon Bonaparte said:

    “Men will risk their lives, even die for ribbons.”

    It’s super important that you recognize your team. When you have a recognition program in place, you create certainty around doing good. People are used to only being recognized for their failures. They’re used to being reprimanded. If you want to set your team apart, start putting into practice a recognition program.

    As a leader, it’s your job to look at your team from a higher level and consider, “What does the team need?” Then look at them again and consider who on the team has the qualities that your business needs to succeed. Recognize those qualities in the team members and raise them up as leaders.

  2. Raise up future leaders

    Lift the people up on your team that you want other team members to emulate. Give those people more time and more attention. When you invest yourself more into that group of people, you can begin to delegate more responsibility to them. As you delegate, you’re beginning to duplicate yourself and create consistency as you broaden your business. As you hand off responsibility to the future leaders of your team, you can expand your empire.

  3. Create community within the team

    You don’t want your people to feel like their job is stressful and every meeting and responsibility is a waste of their time. You want relationships to get built. You want to make sure that people feel like they are getting value out of the relationships they have at work. You want to encourage friendships within your team. Because real friends don’t quit on friends. People will quit on jobs but not on friends. When people feel like they are going through things together, as a group, they will endure more because they have a sense of community.

  4. Have fun

    Remember, you want your tribe to stick around long-term. I like to treat my business like golf. You can’t win golf, you can win a tournament, but the game of golf is just played. Like business, you just play it. You don’t want your team to feel like they’re winning or losing, they’re just playing their best.

    When money is tight, and times are hard, it’s the love of the game that keeps people going. Think of an amateur athlete. They’re not making a lot of money playing their sport full time, they could probably make more elsewhere, but it’s the love of the game that keeps them committed – no matter what they’re making.


    Building a volunteer army has been one of the most rewarding and satisfying feats that I have ever set out to accomplish. Knowing people show up at work every day because they want to, not because they have to is the best feeling in the world.

    Common goals and shared vision create the best life.